Internet marketer · Dubai, UAE

Full-cycle Google Ads setup and management for real estate in Dubai

Aleksandr Likhachev. Let me help you find out what your Google Ads leads should cost — at an in-person meeting at your office. Message me on WhatsApp to schedule it.

Write on WhatsApp See case studies

10th yearin digital marketing, since 2016

3+ yearsin the UAE market

6 casesin real estate advertising

from AED 23.63cost per lead in cases

Case studies

Real estate

Guardians LUX

11.7K clicks
≈3 conversions per day
AED 43.82 per conversion

Real estate

KVT

12.5K clicks
165K impressions
AED 99.20 per conversion

Real estate

VG8

3.91K clicks
AED 2.20 average CPC
AED 36.35 per conversion

Real estate

Avalon Consulting

7.45K clicks
112K impressions
AED 63.02 per conversion

Real estate

Nexa Global Properties

2.08K clicks
31.1K impressions
AED 23.63 per conversion

Ad audit

Soundproff

1.19K clicks
25.2K impressions
AED 81.48 per conversion

Client letters of appreciation

Letter of appreciation — Guardians Lux Real Estate — «Mr. Likhachev has consistently demonstrated competence, dedication, and reliability in his role as a marketing specialist. We are pleased to recommend him as an expert with whom long-term projects can be carried out with confidence.»
**Omar Hisham Tawhid Hegab**Owner & Authorized Signatory, Guardians Lux Real Estate · 26.08.2025View case →

Letter of appreciation — VG8 Real Estate — «The results of the work exceeded expectations: we received high-quality and attractive leads at an optimal cost. This became the key factor in continuing our cooperation.»
**Viktoria Gadelyanova**VG8 Real Estate · 20.07.2025View case →

Letter of appreciation — Avalon Consulting — «As part of our joint work on your technical assignment, the advertising campaign was launched in the shortest possible time and without preliminary testing. Thanks to the precise development of tasks and well-coordinated teamwork, the results obtained exceeded the initial expectations.»
**The Avalon Consulting Team**Avalon ConsultingView case →

Letter of appreciation — Metrika Real Estate Brokerage — «We not only received a stable flow of leads but also gained a clear understanding of which channels and strategies truly work in our niche. Integrating campaigns with CRM systems and analytics allowed us to optimize budgets and increase the number of qualified leads.»
**Anton Tomalov**CEO, Metrika Real Estate Brokerage

Letter of appreciation — SOUNDPROFF Windows Trading L.L.C. — «Your expertise in setting up Google Ads campaigns and implementing a customized CRM system has been fundamental to building a strong client acquisition process.»
**Gusman Kossanov**Owner & CEO, SOUNDPROFF Windows Trading L.L.C.View case →

Why work with me

Dubai market experience

Working with finance and legal teams to track advertising spend correctly
Ongoing collaboration with the sales team to improve lead quality
Sales funnels and budget planning 3–6 months ahead
A list of the pitfalls where real estate agencies most often waste ad budget
Audience purchasing power analysis by Dubai district
Guidelines for property portals: Dubizzle, Bayut, Property Finder
Knowledge of UAE legal and commercial advertising rules

Digital marketing experience

Landing pages for fast product or service launches
End-to-end analytics for accurate ROI and performance reporting
Google Analytics, Yandex Metrica, Meta Pixel to track audience behaviour
Multi-channel strategies: Google Ads, Meta Ads, SEO, Yandex Direct
CRM integration with ads via Zapier to automate lead handling
Product matrix analysis and demand forecasting
Help with domain purchase and corporate email

How I work

Preparation
Assessment of resources and processes, competitor analysis, lead integration with CRM and Google services.
Landing pages
Landing page for the chosen strategy in line with brand guidelines, draft approval, Google Ads account setup.
Strategy and keywords
3–5 strategies with forecast outcomes (success, average, failure), presented to the Head of Sales and CEO; audit of existing campaigns.
Launch
Daily monitoring and negative keywords, media-plan execution, weekly CTR, CPL and budget optimisation.
Management and reporting
Weekly lead-quality reports, matching incoming vs processed leads, KPI control.
Review and adjustment
Actual vs plan, sales-team feedback on expectations vs reality, approval of the next media plan.