Real estateGuardians LUX: 3 leads a day at AED 43.82
What made the agency different
The agency’s brokers speak Russian, Arabic, English, Turkish and other languages. That let us build strategies for each language audience, widen reach and keep ads highly relevant. Campaigns were adapted not only to the language but to each developer — reflecting the property specifics and target buyer profile.
Testing phase (months 1–2)
We ran a series of tests on ‘developer + language’ hypotheses, launching campaigns for different combinations. This produced key data: how well each project performed, demand by language segment, and cost per lead by audience.
Result and model
By the end of month two we had a stable strategy delivering conversions at an optimal cost, and identified the developers’ projects that performed best. This became the agency’s base advertising framework: language, offer, developer.
Google Ads screenshot
Ad account data; spend hidden by agreement with the client. Click to enlarge.
«Mr. Likhachev has consistently demonstrated competence, dedication, and reliability in his role as a marketing specialist. We are pleased to recommend him as an expert with whom long-term projects can be carried out with confidence.»Omar Hisham Tawhid HegabOwner & Authorized Signatory, Guardians Lux Real Estate · 26.08.2025