Nexa Global Properties: warm leads at AED 23.63

Situation

The agency had already run test campaigns, but with a small sales team lead feedback arrived late, lowering conversion and making it hard to judge ad performance.

Solution

I adjusted the strategy to the sales team’s capacity and focused on the ‘warmest’ leads that a small team can process quickly — while keeping lead quality high.

Google Ads screenshot

Ad account data; spend hidden by agreement with the client. Click to enlarge.