KVT: 165K impressions and quality leads at AED 99.20

Agency scale

The agency works with the full product matrix: from rentals to land plots, from commercial property to off-plan and ready apartments. That requires multi-level testing — different products have different audiences, deal cycles and funnels.

Testing strategy (2 months)

We tested distinct products and offers to find what attracts ‘hot’ buyers ready to decide now, checking positioning and channel hypotheses: which products spark interest, which offers get a fast response and where the most active lead base forms.

Stage result

First-touch leads were high quality but expensive — normal for real estate, where the first contact costs more but the client is ready to talk. The data gave the agency a foundation for the next stage: lowering CPL and building repeat touches.

Google Ads screenshot

Ad account data; spend hidden by agreement with the client. Click to enlarge.